Tag Archives: online advertising

Benefits of Social Media Marketing for Small Businesses

Competition for customers has become very stiff and only the tactful companies can survive in this competitive field. Large companies have a competitive advantage over their small counterparts selling the same product. It is easy for a large company to penetrate into the market than a small company. But with the invention of social media, small businesses have found a leaning ground where they can also market their products and services. Through the use of social media marketing, small businesses get the following benefits:

  • Reduced Cost of Marketing

Small businesses do not have the millions to pour out on advertising the way large-sized companies do. Social media offers a cheaper option of marketing hence helping these businesses to find a marketing platform that is affordable.

The reduced cost of marketing does not impact negatively on the quality of marketing for it still remains to be effective.

  • Social Media Impacts Organic Search Results

The position of a website in a search engine is highly influenced by the engagement in social media. You can get a better ranking by simply sharing content on social media. And with a high ranking on search engines, you can be sure that thereinternet marketing will be increased sales.

  • Opportunity to Offer Better Services

Social media gives small businesses an opportunity to offer better services. This is because social media allows for direct interaction between companies and their customers. By observing the ‘comments’ section, a business will be able to know what the customers need and respond promptly. This is beneficial to a business since there will be customer satisfaction which leads to automatic retention and referrals.

  • Customers can Validate your Business

One of the major problems that small businesses face is lack of validation of their businesses. Most people do not trust small companies hence the rush to purchase products from large companies. With social media, people can validate small businesses as legit hence gain trust in the market and compete squarely with large companies.

  • Social Media offers Competitive Advantage

The bottom line of all the benefits that a small business is likely to get from social media marketing is competitive advantage. Social media offers undisputed equal ground for companies to compete regardless of the size.

From above, it is very clear that social media marketing is very beneficial to small businesses and can help such companies to grow to their full potentialities.

8 Benefits of Hiring a Digital Marketing Agency

The marketing department is one of the most active departments in an organization. This is because the department is tasked with the responsibility of getting new customers on board. With the invention of digital marketing, there has been a question of whether a company should employ an in-house digital marketing team or use the readily available digital marketing agency.
There are many benefits of hiring a digital marketing agency than setting up an in-house team. Here below are the 8 top benefits.
1. You don’t have to pay a marketer full time salary
Any business should know the cost of hiring a full-time marketer. Digital marketers are quite expensive to maintain in a company hence the benefit of having a digital marketing agency.

2. You get more than just marketing
At the same fee of marketing, you will get much more than just marketing. You will have access to content writers, graphic designers, social media professionals, and web design as well.

3. Access to latest technology and tools
Digital marketing agencies invest a lot of money in acquiring the latest technology and tools needed in online marketing. As a company, you will have access to these latest technological advancements without having to invest in them.

4. Maintain efficiency among your existing staff
Some companies always choose to create an in-house digital marketing team and instead of hiring new employees, they overburden the very same employees with other tasks such as content writing. This reduces the efficiency of such employees. Instead of doing this, you can just hire an external team and maintain the efficiency of your existing staff.digital strategy

5. You don’t need to train agencies
The digital marketing agencies have qualified and competent staff who do not require training. They are ready to work unlike an in-house team which will require an extensive training.

6. Keep up with the current marketing trends
Hiring a digital marketing agency will help you to keep up with the current marketing trends since the agencies do a lot of research on daily basis and come up with the best strategies.

7. Benefit from an outside perspective
You will also benefit from getting the best strategies that are expressed without any fear. An in-house team may fear to express their ideas for the fear of losing their jobs.

8. You can easily scale up
Scaling up is easy when you use a digital marketing team than using an in-house team. You won’t have to hire more employees to scale up your marketing efforts.
It is very clear that there are more than enough benefits of hiring a digital marketing team than using an in-house marketing team.

Digital Marketing Strategies