Competition for customers has become very stiff and only the tactful companies can survive in this competitive field. Large companies have a competitive advantage over their small counterparts selling the same product. It is easy for a large company to penetrate into the market than a small company. But with the invention of social media, small businesses have found a leaning ground where they can also market their products and services. Through the use of social media marketing, small businesses get the following benefits:
- Reduced Cost of Marketing
Small businesses do not have the millions to pour out on advertising the way large-sized companies do. Social media offers a cheaper option of marketing hence helping these businesses to find a marketing platform that is affordable.
The reduced cost of marketing does not impact negatively on the quality of marketing for it still remains to be effective.
- Social Media Impacts Organic Search Results
The position of a website in a search engine is highly influenced by the engagement in social media. You can get a better ranking by simply sharing content on social media. And with a high ranking on search engines, you can be sure that there will be increased sales.
- Opportunity to Offer Better Services
Social media gives small businesses an opportunity to offer better services. This is because social media allows for direct interaction between companies and their customers. By observing the ‘comments’ section, a business will be able to know what the customers need and respond promptly. This is beneficial to a business since there will be customer satisfaction which leads to automatic retention and referrals.
- Customers can Validate your Business
One of the major problems that small businesses face is lack of validation of their businesses. Most people do not trust small companies hence the rush to purchase products from large companies. With social media, people can validate small businesses as legit hence gain trust in the market and compete squarely with large companies.
- Social Media offers Competitive Advantage
The bottom line of all the benefits that a small business is likely to get from social media marketing is competitive advantage. Social media offers undisputed equal ground for companies to compete regardless of the size.
From above, it is very clear that social media marketing is very beneficial to small businesses and can help such companies to grow to their full potentialities.