For those of you who have been following my blog (as little traffic as this website does receive, I really appreciate it!), you will know that I have been working to become a self-taught web designer for the last 8 months. I have recently wrapped my head around platforms like WordPress, while also learning bits of HTML and CSS from websites like Code Academy and Theme Forest. While going through this journey though, I startled on to something that seems so obvious now in hindsight (The guy from South Park is popping in to my head) – but besides the look and feel of it all there need to be a clear and concise plan to generate traffic to your website if it is going to be making you any revenue. I think I fell in to the Julius Ceaser trap of ‘build it and they will come’ – but alas that really hasn’t been the case.
At the end of January I went to a Meetup in Manchester where someone from an agency in town was going through a process called search engine optimisation and what it means for a business to actually show prominently in the search engines. The guy actually wrote an article in full depth on what search engines look for in a website, which really opened my eyes to the possibility of what can be done when you know enough about the industry and are able to fully utilise it to your advantage.
I remember when I first got in to all of this, my first ever website was built on the Weebly platform, before being very unhappy with the end results and moving to WIX. I was having such an issue with the hashtag that showed in the URL though when you clicked on a different page that I decided to have a look at taking WordPress more seriously and seeing what could be done to create something that is easy for me to use and for my readers to enjoy spending time on. I also had to look at how to monetise the blog in a serious way, but knowing the amount of competition out there by people a lot more experienced and capable than myself was a little bit off putting. It is for this reason that I think I am going to take a bit of time off from learning the hard graft behind web design like coding and UX design – and focus more on the SEO / internet marketing side of things (what good is a website if no one is there to see it after all!).
I have recently come across really good marketing blogs like Moz, Backlinko and Majestic, who I will be reading through every post over the last couple of years to try and get up to date. I will then try and work out and formulate my ‘ranking formula’ which I can then apply to all future websites I build (which will hopefully benefit from my previous design experience). I look forward to the journey and hopefully you do too! Happy 2017 everyone, and see you on the other side![/vc_column_text][/vc_column][/vc_row]