Tag Archives: web design

My Web Design Journey

For those of you who have been following my blog (as little traffic as this website does receive, I really appreciate it!), you will know that I have been working to become a self-taught web designer for the last 8 months. I have recently wrapped my head around platforms like WordPress, while also learning bits of HTML and CSS from websites like Code Academy and Theme Forest. While going through this journey though, I startled on to something that seems so obvious now in hindsight (The guy from South Park is popping in to my head) – but besides the look and feel of it all there need to be a clear and concise plan to generate traffic to your website if it is going to be making you any revenue. I think I fell in to the Julius Ceaser trap of ‘build it and they will come’ – but alas that really hasn’t been the case.

At the end of January I went to a Meetup in Manchester where someone from an agency in town was going through a process called search engine optimisation and what it means for a business to actually show prominently in the search engines. The guy actually wrote an article in full depth on what search engines look for in a website, which really opened my eyes to the possibility of what can be done when you know enough Wix-Website1about the industry and are able to fully utilise it to your advantage.

I remember when I first got in to all of this, my first ever website was built on the Weebly platform, before being very unhappy with the end results and moving to WIX. I was having such an issue with the hashtag that showed in the URL though when you clicked on a different page that I decided to have a look at taking WordPress more seriously and seeing what could be done to create something that is easy for me to use and for my readers to enjoy spending time on. I also had to look at how to monetise the blog in a serious way, but knowing the amount of competition out there by people a lot more experienced and capable than myself was a little bit off putting. It is for this reason that I think I am going to take a bit of time off from learning the hard graft behind web design like coding and UX design – and focus more on the SEO / internet marketing side of things (what good is a website if no one is there to see it after all!).

I have recently come across really good marketing blogs like Moz, Backlinko and Majestic, who I will be reading through every post over the last couple of years to try and get up to date. I will then try and work out and formulate my ‘ranking formula’ which I can then apply to all future websites I build (which will hopefully benefit from my previous design experience). I look forward to the journey and hopefully you do too! Happy 2017 everyone, and see you on the other side![/vc_column_text][/vc_column][/vc_row]

Benefits of Social Media Marketing for Small Businesses

Competition for customers has become very stiff and only the tactful companies can survive in this competitive field. Large companies have a competitive advantage over their small counterparts selling the same product. It is easy for a large company to penetrate into the market than a small company. But with the invention of social media, small businesses have found a leaning ground where they can also market their products and services. Through the use of social media marketing, small businesses get the following benefits:

  • Reduced Cost of Marketing

Small businesses do not have the millions to pour out on advertising the way large-sized companies do. Social media offers a cheaper option of marketing hence helping these businesses to find a marketing platform that is affordable.

The reduced cost of marketing does not impact negatively on the quality of marketing for it still remains to be effective.

  • Social Media Impacts Organic Search Results

The position of a website in a search engine is highly influenced by the engagement in social media. You can get a better ranking by simply sharing content on social media. And with a high ranking on search engines, you can be sure that thereinternet marketing will be increased sales.

  • Opportunity to Offer Better Services

Social media gives small businesses an opportunity to offer better services. This is because social media allows for direct interaction between companies and their customers. By observing the ‘comments’ section, a business will be able to know what the customers need and respond promptly. This is beneficial to a business since there will be customer satisfaction which leads to automatic retention and referrals.

  • Customers can Validate your Business

One of the major problems that small businesses face is lack of validation of their businesses. Most people do not trust small companies hence the rush to purchase products from large companies. With social media, people can validate small businesses as legit hence gain trust in the market and compete squarely with large companies.

  • Social Media offers Competitive Advantage

The bottom line of all the benefits that a small business is likely to get from social media marketing is competitive advantage. Social media offers undisputed equal ground for companies to compete regardless of the size.

From above, it is very clear that social media marketing is very beneficial to small businesses and can help such companies to grow to their full potentialities.

8 Things to look for in a Web development Company

Online marketing has become an inevitable venture for any serious business. To launch a serious online marketing, a company should have a good website that is well designed. Web design is therefore an important aspect that a business must consider.

There are companies offering web design and development that you can choose from. It is good to choose a reliable company that will help you in getting the best website layout that is appealing to the consumer market. In choosing a web design company, you should consider the following things.

  1. Price

The number one thing that you need to consider is the price. Depending on the size of your company, the price could determine the kind of web design company you hire.

  1. Portfolio

Secondly, you will have to look at the work done by the company. This can be done by revisiting their portfolio with anweb development aim of looking the clients they have worked with before and the kind of job done.

  1. Size

You also need to know the size of the company you are willing to hire. It only makes sense when you hire a large web design company if you have a large company. Remember that the size of the company will impact heavily on the price hence the need to be very calculative.

  1. Total package

You have to look at their total package and determine whether they will be able to deliver all the custom coding your website needs.

  1. Time commitment

When you want to design your website, the company hired will have to spend some time with you for them to be able tosocial media know what you want. Therefore, you should consider the time that you are willing to commit to the project.

  1. Goals

The goals that you have for your website will also guide you in choosing the right web design company.

  1. Timeline

The timeline set for your project will also determine the company you are choosing. If you want your website designed in a rush, then you will pick on an efficient company, which will probably charge higher.

  1. Team

There are two things that you need to look at when viewing the team. First, you must consider the size of the team working on web design and then get to know the team member from the company who you will be in contact with during the whole time the project is taking place.

The above mentioned things offer a good guideline to getting the best web design company.